It has always been difficult to change deep seated patriarchal attitudes in India. Now, a campaign in North India is attempting to address the issue in an unique way by urging people to stop using sexist and offensive swear words that target women by emphasising that language is a significant reflection of attitudes
According to most recent available government figures, 3,900 rapes or attempted rapes were registered in 2015, leading to 2,700 convictions. Activists, however, estimate that only about 10 percent of victims approach the police and that police only register about 20 percent of those reports